KARMALIZE.ME - Standup Pouch Design for a New Brand of 100% organic products

Karmalize.me

DESCRIPTION OF THE ORGANIZATION AND ITS TARGET AUDIENCE
We import and distribute 100% Organic Products directly to our customers via our website and through retail stores. We sell healthy and Nutrient rich grains and nuts to consumers in USA - those people who care about what they eat and where it comes from.

OUR UNIQUE SELLING POINT
A new brand of organic food products that celebrates the idea of good karma at both ends of the supply chain: We share 50% of the profit from the sale of product with the charity of choice of the consumer. In addition, we support fair trade practices (wherever practical) with the farmers. In essence, Karmlize.Me brand stands for food that is not only healthy, 100% Organic, and nourishes the body, but also fuels the soul and spirit.

We require standup pouch design for Quinoa and Chia in the following sizes (Width x height x Gusset):

- Quinoa Sizes: 1-lb Pouch 1 (6” x 9” x 3.875”) & 4-lb Pouch (8.5” x 11.5” x 3.5”)
- Chia Seed Sizes: 1-lb Pouch (6” x 9” x 3.875”)

SEE DESIGN BRIEF ATTACHMENT FOR DETAILS! The package will have a front and back (see attached file with content to be included). Keep the design elegant and simple. Finally, on the design, there should be a small transparent window, so that the customer can see what the end product looks like.

Initially the package could be presented as a Standup pouches (3D image) but after the winner selected must send an .ai or .psd file with separated layers.

THINKS TO KEEP IN MIND
1. Emphasizes USP: The design should lay emphasis on the fact that we
donate 50% of the Profits to the charity of the customers choice.
2. Differentiation from Competitors: The design should have a unique
visual strategy that would help establish, differentiate and create
market connect for the Karmalize.Me brand.
3. Visual Identity System: Initially we are launching with two
products (Quinoa and Chia seeds). We will expand to over 10 products
in the next 6 months. The design should create an effective visual
identity system and extend it through a coherent, consistent visual
style, later applicable to all relevant touchpoints. We want a design
which can be carried throughout all the products but altered slightly
for each product - maybe a slight change in color or a graphic design
of each product, or just different text identifying each different
product.
4. Logo: We are giving you the freedom to be as creative as your want
to be! As such, we are giving you the freedom to come up with a logo.
While we have included example in the Design Brief of logo types we
like, the logo can be as simple as a typeface that that not only
achieves easy product identification but also differentiation at
point-of-sale