marko.ere got their new product label by running a design contest:
Erez Organic needs a new product label
Check out marko.ere's Product label contest…
Cosmetics & Beauty
AWAKEN SKIN AND MIND
Description of the product
We sell handmade cosmetics (face creams, serums, toners, scrubs, masks, ...). Everything is natural in organic quality. Our products are vegan and cruelty free. We also focus on additional benefits, which cosmetics can have on your mind and soul. Very important is the color and smell of the product (e.g. yellow and citrusy smell for better mood etc). The water we use is harmonized with various precious stones, which makes the products energetically active.
Description of the product target audience
Our customers are between 20 and 50 years old. Mostly women, but we offer also men line, so that is also important to us. We can say they are well educated, conscious about their health and environment (very often vegetarians, zero waste living, doing yoga). Their income is above average.
Attached in PDF you can find the design that we’re using right now. It includes geometrical shapes of different precious stones used for harmonization. There is also version for day and night care (Sun and Full moon + star constellation). And of course variation for men cosmetics (for now it is a combination of black background and shades of gray, golden and white for details). It's important that the design is scalable as we use them on different bottles/containers. More about that in the dimension section. Front should show the name of the company, name of product and design. A bit to the site or back should show the product description, INCI and company details. We would suggest to build on the existing design, which we would like to enhance with this futures if possible (note that you can play around and see what would bet the best): - Perhaps influence of japanese or - scandinavian design - Botanical (flowers) - Minimalistic - Geometrical shapes of precious stones - Symbolism (day cream sun, night cream moon and star constellation) COLORS: we would like that you use pastel colors but you can choose which ones would bet he best. Perhaps the examples help The design needs to be on a sticker and not printer on the bottle/container as we don’t do that. Besides that it can be see through or whatever you would like. Right now we're using the font Segoe UI. Would be good if the design is adjustable as we use different ingredients and so different names. That can lead also to longer cooperation with the winner.
What to avoid
We like minimalistic design, but we don't want something that is trendy now (e.g. this is nice, but very easy to copy, so we would not be happy with it https://www.herbivorebotanicals.com/collections/all). You can find more of the designs that we don't want attached.
Currently we use this dimension of stickers for our containers: 50ml container - Sticker Height 5cm Sticker Width 11 cm 100ml container - Sticker Height 6.5cm Sticker Width 14cm For creams 50 ml - Sticker Height 2.5cm Sticker Width 16cm
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
marko.ere collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Adina is a great designer!! She took direction and executed extremely well. She made adjustments in a timely manner. I was very satisfied with her creative designs. I would hire her again without hesitation.
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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