officeWY got their new product label by running a design contest:
Design our wine!
Check out officeWY's Product label contest…
Food & Drink
Other color requirements
With our current design have the problem that the label is highly reflective and therefore often not clearly recognisable. Aktuell haben wir das Problem, dass sich das Logo meist spiegelt (reflektiert) und daher schlecht wahrgenommen wird!
depending on variety of wine, but for example Zweigelt / Grande Reserve 2014. See the attachement "our wines.epx" with the details
Description of the product
We are a small family-run winery in Lower Austria, originally established in 1674. Our main wine varieties are "Grüner Veltliner" and "Zweigelt". On the one hand we create wines that are classic, light, fruity, and characteristic of the variety ("Klassik"-line). On the other hand we also like our "Private"-line with the wines being more powerful and full-bodied, often matured in small wooden barrels. Our prices are set at the middle-range (between €6 and €18 per 0.75 Liter). Zweigelt Grand Reserve 2014 would be the first (red-)wine with the new label (current Price € 18 per 750 ml bottle). But we would like to start using the new design next year for all grape varieties we offer, but maybe with adjusted colour schemes, based on product-line and bottle-color used (at the moment we are using see-through glass bottles (with a slightly green touch) for the white wines and dark brown for the red wines - you can find some picture on our website at https://www.sailer-wein.com/weine-online-shop/weissweine/). Unser traditionelles Familienweingut (seit 1674) aus dem nördlichen Weinviertel keltert einerseits klassische, sortentypische, leichte, fruchtige Weiß- und Rotweine, anderseits mögen wir kräftige, unter anderem im Holzfaß gereifte Weine. Wir verkaufen unsere Weine auf einem mittleren Preisniveau (€ 6 bis € 18).
Description of the product target audience
Our main distribution channel are wine fairs in Germany, which target the end customer. We also have an online-shop which is well accepted. There is no specific age-range - but definitely above 30, with middle- to upper-middle-class income. We also sell to a few small, privately owned wine-stores. But in the near future we also want to get more into gastronomy. Unser Absatzweg sind Endverbauchermessen in Deutschland, wobei sich die Kunden finanziell in der guten Mittelschicht befinden. Des Weiteren beliefern wir kleine Weinhändler, in der Gastronomie möchten wir künftig mehr Fuß fassen.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
officeWY collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
Wanderer, lokale Gastronomie, Nachbarn
Target Group: > 6+ years of age, female and male, children as well as grown ups Everyone who loves snacks and/but cares
The products would be used by people that have a small garden (either indoor or outdoors) that want to supplement their
Men and women who are health oriented but without being dogmatic. They like good food and going out with friends but try
People young and old who live a healthy life, sporty. People with nutrient deficiency complain./ Personen jung und alt w