eugenedmcgrath got their new product label by running a design contest:
Design labeling for a better skin care company!
Check out eugenedmcgrath's Product label contest…
Cosmetics & Beauty
Face the Facts Skin Care Kit
Description of the product
We offer an all in one skin care kit including: cleanser, exfoliant, toner and facial creme. We are highly organic and really emphasize our business model called "Luv the Planet" which we consider "doing business a better way" the customer simply brings back the empty containers to the retailer where they purchased it and get a discount towards subsequent purchases. Luv Botanical also makes a donation to charity and recycles the material in a responsible manner. We feel that we are better for the planet (glass bottles, renewable) and customers (all natural ingredients) and strive to improve each and every day.
Description of the product target audience
Our clients tend to be high end, organic/natural minded individuals with a passion for sustainable practices. Typically customers tend to be 30-60 females. Because our kit costs $99+ it is aimed at a higher clientele
I am looking for labels for each product in the kit. They will all be almost identical because the name is the same on all of them. The only variation will be the ingredients and type of product (aka exfoliant/cleanser/creme)
What to avoid
We are looking to stay away from anything cartoony or too playful. We have tried that approach in the past and it hasnt worked well for us.
each kit will include (images attached) : 2- 2OZ Jars, 1- 4OZ Jar, 1- 2OZ Bottle. We will either use labels or some silk screening process.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
eugenedmcgrath collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
Socially conscious millennials (22-38 y/o) living Inner-city, social, active lifestyle. These people are aware of the en
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Men ages 35-50, primarily in USA, Canada. The target market has above-average education and upper-middle income. Shared
Women and men into skin care. High end product to be sold at stores like Saks 5th, Nordstrom, etc. High end med spas. B