How marcus.sunkow started their product label journey
Who are you known as?
Fresh Start Ltd
What industry do you think your business is most related to?
Food & Drink
Tell us a bit about who you are and the people you reach
At Fresh Start Limited, we can’t get enough of all the exquisite tropical fruits we enjoy right here in the West Indies. That’s why we pride ourselves on using only all-natural, purely Caribbean fruit pulps and juices to flavour our line of West Indian Fresh Fruit Juices and Concentrates. This is what sets our products apart: natural Caribbean flavour.
What inspires you and how do you envision the design for your business?
We would like a new label for a not so new product. Our brand of concentrates appeals to the, money conscious, working class parent who would like to have a healthier choice while saving money. We have a range of fruit juice concentrates (the just add water kind) made with real fruit no artificial flavours. These products are for supermarket retail sale (6 flavours, Orange, Grapefruit, Fruit Punch, Pineapple, Sorrel and Mauby (a west indian bark drink) ) We want a modern look and feel to these concentrates something that demonstrates ease of use and high quality. We are utilizing a full sleeve label. We dont want anything overly cursive. But clean lines with some cuteness It is also very important that these labels are USFDA compliant.
On the label the product name ie "orange juice concentrate" must be in the same size type and font. The nutrition facts are currently being updated so the old ones will be supplied with our current artwork for you to get an idea of where we are at. The file has our old logo