Name to incorporate
Slogan to incorporate
We ideally want illustrative, hand-drawn, contemporary imagery, relating to events somehow.
We prefer the label design to be on a white background - this is because the wine is often served in low-light areas so the text/label needs to be visible from well behind the bar sometimes in poor lighting.
We also need to include the following wine 'cues':
The design required is for FRONT LABEL ONLY.
PLEASE NOTE: We need to keep to a standard, rectangular, upright label cut - please do not suggest a die-cut label design as we cannot work with this for our production. We can, however, incorporate embossing or foiling if this works well with the label design. Dimensions: 130mm (length) x 65mm (wide).
WHAT WE WANT:
The identity should represent something that relates to its reason for being called ‘Headliner’, which could possibly relate to the headline act on a bill of artists. The design needs to relate to the subject of events somehow.
We want something contemporary but premium - think craft beer labels but elevated to fit the more high-end, premium product that is wine (see attached for examples of similar labels that we like!).
The bottles will compete within point of sale areas against other beverages served at festivals and outdoor events. The labelling should be distinctive so that the wine stands out, both when seen individually, or as a display featuring multiple bottles. This consideration shouldn't dominate the overall feel of the brand, but should be kept in mind for the design.
• Headliner wine has been developed for the events industry, because it is packaged in unbreakable PET (high grade plastic) bottles.
It will be sold at outdoor events including music festivals like End Of The Road, Isle of Wight Festival, BST, Field Day, Wilderness, Cornbury Music Festival, Larmer Tree and many more.
• The wine is very high quality, as consumers at outdoor events only want the very best.
• Price point is around £20-£25 per bottle so it's a premium product and we want the identity to reflect this - consumers are ABC1 category and are typically 25+ in age.