Our current project is for Organic Coconut Flour and Organic Coconut Sugar label design. It will have both front and back labels that will be printed onto resealable food-grade stand-up pouches. The wonderful properties of these products can be found in the attached files oldlabel_flour.ai and oldlabel_sugar.pdf. (These are our old labels for reference.)
The ideal label will appeal to consumers looking for socially-conscious organic foods. We source directly from and work closely with the coconut farming communities to ensure premium quality and fair-trade practices. We are looking for an adventurous, fun and down-to-earth feel to the design-- we like getting down into the dirt, having adventures with the people and having fun while we’re doing it. We love to offer our customers a way to eat healthier and feel like they’re helping the communities at the same time.
The front label should include our logo, our Organic and Kosher certification symbols, and incorporate our tagline “A Happier Farmer, A Healthier You”. For the two products, Organic Coconut Flour and Organic Coconut Sugar, the front label must be in unison with each other. In addition, there must be a clear window area such that the product is visible. The back label should include the following:
• Product description and attributes
• Nutrition label
• List of ingredients
• Manufacturer and distributor information
• UPC label
• A recipe using the product
Some of the colors we’ve used in the past are white, green, yellow and brown; however, we are not tied to those colors, and are open to all designs.