Create a Premium label for a Frozen Protein Dessert

Whey2Live

Who we are - Whey2live was born with the idea of providing functional, healthy, whey protein based food alternatives that consumers can trust. We pride ourselves on making products with the best ingredients on the market, 100% Natural, No Added Sugar, Low fat, Low Calorie and High in Protein.

What we sell - We make a protein frozen dessert that is 100% Natural, High in Protein, Low Fat, Low Calorie, and No Added Sugar. Frotein is a premium product that is versatile, easy to eat, easy to store, flavourful and you don’t have to feel guilty when you enjoy it.

Who we sell to - There are 4 specific groups of consumers we will be going after which are Bodybuilders/ Athletes, Recreational/ Lifestyle users, Better-for-you food consumers and Functional food consumers. These 4 are the main groups we will focus on for the first 6-12 months, we do have many alternative markets that are very attractive but initially these will be our focus.

We are looking for a label for our product Frotein. Container size is 473ml.

- Use existing Whey2live logo, make product name Frotein the focus of label, but the Brand should also be very easy recognizable.

- Label should be clean, very clear content, main point to accentuate:
100% Natural, High Protein, No Added Sugar

- Needs to have some appetite appeal

- We want the label to portray a premium product

- We will be offering 5 flavours: Double Chocolate Chip, Lemon, Mochaccino, Chocolate and Vanilla - Please see sample packaging that we like.

- Our unique selling proposition is that our product is 100% Natural, High in Protein, No Added Sugar - We want these features to be very clear on the packaging

Use sample Nutrition Facts Table and barcode for placement only.