Primoj got their new product label by running a design contest:
Create a new packaging identity for a tropical ice cream brand entering the EU
Check out Primoj's Product label contest…
Food & Drink
We manufacture and distribute a line of tropical ice cream and are expanding into the European Union. We have been making our signature tropical flavors for 40 years and selling in Asian and Specialty/Health Food supermarkets in the USA. Our target audience in the European Union are: • Asian immigrants & their adult children (primarily from the Philippines, China, Japan).
What's your vision?
We are looking for a new tub design for our ice cream going into Europe. This is an opportunity for us to evolve our packaging. Net Contents: 1.2L Product attributes (add as claims on PDP) • made with real fruits • made with real dairy milk (as opposed to vegetable oils) • no artificial ingredients Flavors (match to photos) • Ube (Sweet Purple Yam) • Mango (made with Philippine Mango) • Macapuno (Coconut) • Langka (Jackfruit) Deliverables: 1) Qualifying Round: 1 primary + color system for 3 add'l flavors 2) Final Deliverable: 4 PDPs + color system for backsides Attached is the die line as well as some notes. Also included is an image of the art that we currently use for Asian markets for inspiration.
The PDP (principle display panel) will be all in English, we will add other language translations to the backside. We are currently looking at adding 4 languages in addition to English. (Spanish, German, French, Dutch, Italian). Please use placeholder text for the foreign language translations and nutritional values. See attached document for EU label guidelines.
1,199 US$ Platinum package
Every design category has flexible pricing for all budgets. Product label starts at €269.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
Primoj collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
We came to BCRA with no brand identity, and she created it through her amazing packaging designs. Prompt, responsive to design feedback and a level of polish that is hard to find. Amazing work and highly recommend!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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