Our product is mayonnaise (made in EU). It is a mayonnaise which is high in vegetable oil content and is excellent to use in salads and sandwiches
Description of the product target audience
The product will primarily sold in West African and Middle East markets
Design must be well structured and easy to read. African people are visually oriented and are fond of strong colors.
Attached is a design of Pomio and Milland which we chose as winners in a previous contest.
Also attached is Bama Mayonnaise. We don't want a copy of this brand, but the we would like to incorporate blue and yellow colors in our design.
In addition this blue and yellow color scheme must be relatively easy to change with a red and yellow color scheme. This because in certain parts of Africa, people associate mayonnaise with a blue and yellow design, and in other parts thety associate it with red and yellow.
Also attached a collection of African brands, to give you an idea what type of designs are currently in the market.
Table of contents and ingredients will be both in English and French.
What to avoid
Don't make it too modern / abstract as we are used for new products in Europe. This doesn't work in African markets
250ml jar : 148*48mm
500ml jar : 225*60mm
1000ml jar: 285*80mm