How Taramcarlson started their print or packaging design journey
Who are you known as?
Sweet Pea's Floral
What industry do you think your business is most related to?
Tell us a bit about who you are and the people you reach
We are a full service retail flower shop specializing in wedding and event work. I would like the brochure to be tailored to the wedding side of our business.
What inspires you and how do you envision the design for your business?
I want something that is hot and trendy. Fun, colorful and DIFFERENT. I want it to have decent wording that makes us sound professional, but fun to work with. Imaginative and creative. I don't exactly want a traditional tri-fold brochure - not really sure what other options are out there, but for our buiness the tri-fold seems a little old-fashioned. I attached a picture of our old brochure - it's bad. I do not want to list prices in it, but would rather make it clearer that we work with any budget. I do not want it to be overly wordy though, I would like to include pictures of our work, I have attached one here, but I can upload more later. (uploaded more and a new logo 12/30) We are on facebook and twitter.
We are in a tight competition with a select few high-design florists in the Twin Cities, we want to stand out differently, but not off the wall weird. I want Brides to be able to trust us by looking at our marketing material. We target brides, usally 26-33 years old, generally college educated, living in the Twin Cities Metro Area.
We do 10+ wedding shows per year, we will be using the material to hand out at the shows.
The logo I attached is really not clear, I can attach another one -