Sparrow and Vine needs a quirky Wine Label for a new biodynamic wine.
Check out sparrowandvine's Print or packaging design contest…
What industry do you think your business is most related to?
Food & Drink
Tell us a bit about who you are and the people you reach
I'm a small wine producer and retailer, selling a range of my own brand wines in my little retail shop and also to select restaurants and other retailers. The wines I sell are all typical of the region in which they were grown.
What inspires you and how do you envision the design for your business?
I need a wine label for a new biodynamically grown pinot noir called Cow and Moon. The Cow and Moon Pinot Noir is a certified Biodynamic red wine sourced from a single vineyard in the Adelaide hills in South Australia. Biodynamic grape growing and winemaking is like organics taken to a higher level. It has some pretty wacky practices but is in essence about taking care of the soil and overall vineyard environment without resorting to any chemical inputs. The “cow and moon” is a reference to some of the practices of biodynamics, including the use of cow horns and cow manure and spraying and picking according to the phases of the moon all play a part. It needs to appeal to the increasing number of buyers who are aware of their environment. While it is a serious wine, I’d like the label to be a bit playful. Hand drawn images preferable, maybe even a reference to the cow jumping over the moon (but not essential – be creative). The target audience is male and female aged 22 - 60 at a retail price of $USD 28 - $35.
The label needs to be a single label (probably wraparound style but) with all necessary information on it as per below. (Note: not a front and back label) ALL TEXT NEEDS TO BE EDITABLE The brand name of the wine is “Cow and Moon”. Also need text: “Biodynamic Pinot Noir 2010” Also need region: “Adelaide Hills” There will need to be space for wine description. Approximately 50 – 60 words - Use the description below as an example. Font size for this can be small, but needs to be editable. “Biodynamic grape growing has some wacky inputs which include liberal amounts of cow poo and farming according to the phases of the moon. What it is essentially about bringing balance and vitality to the vineyard. The ensuing wine reflects this balance; it is light bodied, lithe and lively.” In small font (about 5) there needs to be legal text eg: "12% alc, 7.1 std drinks, pres 220 added. Wine of Australia 750ml" Bottled for Sparrow and Vine Pty Ltd 72 Hordern Street, Newtown NSW 2042 0409 467456 sparrowandvine.com.au SIZE AND SHAPE? Must be a single label that would have main name and brand on one half with the other half containing additional text. (eg: 80/90mm high, 150mm wide BUT THIS IS JUST AN INDICATION, feel free to experiment). What we don't want: No gold, no silver. Needs to be CMYK colours. No images of grapes, bottles, vine leaves or other clichéd wine images. The files need to be editable. Feel free to experiment with fonts, images, illustrations, strong colours and to be creative! Final artwork as EPS files or .ai saved as illustrator 3 or earlier. Please don't hesitate to contact me directly if you have further questions.
295 A$ Silver package
Every design category has flexible pricing for all budgets.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their print or packaging design.
Designers across the globe delivered design magic.
sparrowandvine collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
Along the way, they met lots of talented designers…
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