C.shirlaw got their new print or packaging design by running a design contest:
Red Lion Scotch Whisky International Packaging rebrand
Check out C.shirlaw's Print or packaging design contest…
Food & Drink
Scotch Whisky to Emerging markets such as Russia, Ukraine, Poland, Serbia etc, Eastern Europe, Asia, Africa. Places where whisky before was only for very rich, now more open to ordinary people. This to be an affordable whisky for "every day" but very good quality for the price.
What's your vision?
Rebranding of current packaging, as it is now too "weak" - the bottle is quite "naked". Need more strength in the design - but we would like to use any elements of the current design that can survive. Labels already have gold and embossing so we would continue this. We (probably) don't need subtle. Please, download the vector file (.AI) of an existing design http://wikisend.com/download/100992/Red Lion existing label design.ai In terms of improvements required maybe try to deploy the existing Lion shape on the logo in the opposite direction and make it more like RED Lion instead of being actually white lion. Probably, will need to change the colour of the background than from red to something else. Tartan pattern is not obligatory. Apologies for all the inconvenience, but there is some technical errors occurred when trying to upload any extra attachment to the contest, so we have to use another file hosting service. We have now uploaded other components of the existing packaging. Please, see the back label http://wikisend.com/download/192680/Red Lion back Label.pdf , case box http://wikisend.com/download/937836/Red Lion case box.pdf and gift box http://wikisend.com/download/235898/Red Lion gift box with 2 rocks.jpg http://wikisend.com/download/465492/Red Lion red Lion gift box with 2 rocks (2).jpg and tubes http://wikisend.com/download/380526/Red Lion tubes.jpg http://wikisend.com/download/633952/Red Lion tubes (2).jpg branded rocks http://wikisend.com/download/373936/Red Lion branded rocks.jpg
Target audience may be younger whisky drinkers but in emerging markets that could go from 21 to 45 and up. We also have a 12 year old version to launch with more premium quality packaging probably. Have a look at Jonnie Walker Black marketing and you will see the challenge to emulate that!!
395 £ Gold package
Every design category has flexible pricing for all budgets.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their print or packaging design.
Designers across the globe delivered design magic.
C.shirlaw collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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