Easy contest to modify an existing label design for infant formula packaging
Check out ksun002's Print or packaging design contest…
What industry do you think your business is most related to?
Food & Drink
Tell us a bit about who you are and the people you reach
We are a company based in New Zealand that exports dairy products to Asia.
What inspires you and how do you envision the design for your business?
Hi, my name is Kenneth, and I will be the project manager for this contest. We need your help in designing the label for our infant formula product (label is printed on an aluminum can). We already have an existing design concept, and you just need to help us update the layout and copy to comply with regulatory requirements. Please note the following steps: 1) Please open attachment "A - Label Template.pdf". The copy and panel layout of this template does not change. This is the starting point of our design. The size of the label is 398.94mm x 183.2mm. The colour scheme, the front panel design, the logo, and brand name needs to be replaced. 2) Please review our brand guidelines document, which will give you our an overview of our visual identity requirements, e.g. colour scheme, logo, look & feel. The brand guidelines document can be downloaded here: http://cache.neutrien.co.nz/download/Brand-Guidelines.zip 3) Please open attachment "B - Label Design.pdf". This is the design concept that we have approved. Please apply this design to the template in step 1, particularly the design of the front panel. Adobe illustrator files of the design can be downloaded here: http://cache.neutrien.co.nz/download/Label-Design.zip 4) Update the logo with our new logo, and change the brand-name "TrueOriginal" to "Neutrien". The logo can be downloaded here: http://cache.neutrien.co.nz/download/Logos.zip 5) Our Visual Identity fonts can be downloaded here: http://cache.neutrien.co.nz/download/Fonts.zip 6) Please post your design draft for me to review. Don't worry about the details at this stage, e.g. accuracy of the text in the information panels. 7) Once your design has been approved, please supply the final design in Adobe illustrator format. All of the text need to be "live", so I can make modifications. Thank you, and I look forward to working with you! Kenneth
Hi Everyone, Thanks for your submissions so far. Please note the following feedback: *All of the copy from "A - label template" need to be retained, which includes all of the copy on the front panel (with the exception of the Cowala logo and TrueOriginal branding). This means all the words such as "immuno-colostrum, dietary supplement for the support of…" need to be removed. * Your design must be coherent & aligned, so it does not look like a design which is "cut & pasted" together haphazardly. The design needs to match the look & feel as outlined in the brand guidelines. If the design looks out of place when placed next to our other products, then there is something wrong. * With regards to the design of the front panel, the only element which needs to remain is the graphic at the bottom (rolling hills & the stack of instruments / letters / numbers). Feel free to REMOVE the boy, the graphic surrounding the boy, and the top banner & logo. Feel free to do what is necessary so that this design matches our visual identity. * The brand-name "Neutrien" should be displayed prominently on the front panel. * Change all colour scheme to match our visual identity colour palette (page 20 of the brand guidelines). I think the colours you will use the most are Pantone 7503 and 7500 * Please note that the label will be printed on a silver aluminum can. So when you use white in your design, do you mean "white" or "transparent / silver"? Thanks!
295 US$ Silver package
Every design category has flexible pricing for all budgets.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their print or packaging design.
Designers across the globe delivered design magic.
ksun002 collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
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