A very good designer who quickly understands the desired target and who offers quality design.
How slornanatsai started their poster journey
Who are you known as?
What industry do you think your business is most related to?
Tell us a bit about who you are and the people you reach
NovoThor is a whole-body light therapy device that uses red and near-infrared light to treat injuries, reduce pain, relax muscles/joints, and increase blood circulation. The therapy is called photobiomodulation or PBM. For more details, please use the links below:
• To raise interest in NovoThor amongst 1 key demographic
• Invite users to use the NovoThor as a wellness tool
Marketing objectives and target audience: Individuals who are
• In UAE
• From ages 18 to 50
• Have disposable income
• Fashionable and trendy
• Follow fitness, beauty, lifestyle influencers on social media
• Active on Instagram
What inspires you and how do you envision the design for your business?
Scope: We need a poster for NovoThor to use in digital and printed media. Poster should include
• Logos – NovoThor, Cryo
• Picture of NovoThor device
• Call to Action – Visit website, Cryo location
• Other text & fonts – “Take your recovery to next level with Photobiomodulation and Cryotherapy”. “Become Supernatural”
• Social Media handles - @novothor, @cryostrathfield
• Colours – Mainly red
What we want to convey: NovoThor should be a key part of the trendy and healthy lifestyle. It will produce measurable results for people who want to feel supernatural or superhuman by boosting energy levels and encouraging relaxation in a non-invasive, chemical free and safe way. The light therapy does this by targeting the mitochondria in the cells - re-activation and re-energising them to boost health, wellness and energy. NovoThor can be used together with other health and wellness therapies such as cryotherapy.
Keywords for inspiration: Superhuman, supernatural, transformative, futuristic, energising, trendy, cryotherapy (https://www.cryo.com/)
Not in scope: NovoThor should not be portrayed as a sunbed.
Format: Preferred file format for web and on social media posting – PNG. Preferred format for print media – PDF. Sizes of pdf to be determined.
• Pictures – NovoThor Pic and Superhuman and Mitochondria Doc
• Logos – NovoThor, Cryo
• Instagram account links to demonstrate the envisioned trendy lifestyle
• Links for competitors that we need to stand out from
Due date for completion: ASAP but max 14 July 2019
Review date/s: 11 July 2019