We are looking for a flyer to be designed which will act as a template for a series of flyer campaigns for Our Complete Bootcamp.
We would like the design to be:
- Clean / simple
- Represent energy and dynamism
It will need to integrate the brand colours which are Navy and Orange.
The use of photographs may / may not be used. I have attached a couple of photos but can provide more / am happy to use other images.
The design must appeal to a unisex market.
THE MESSAGE TO CONVEY
Our bootcamp focuses on exercise, nutrition and lifestyle help to achieve dramatic results in 28 DAYS. We focus heavily on fun and community to keep motivation high.
You may wish to focus on the 28 day results aspect although this is not essential as can be contained in the copy.
The exercise is outside but we would like something fresher and more fun than the Original Bootcamp - type design (khaki / bootprint etc) - however if you have a good spin on this that would be considered.
The flyering campaigns are likely to revolve around a word and / or statement e.g 'THRIVE.' and 'Eat. Move. Laugh. Lose' and 'The Beach. Laugh in its Face.' (please also find attached a brainstorm of other campaign ideas in order for you to get a feel for these (c))
(please see attached the Zanussi flyers attached as a design which we liked- we will need it to be easy for you to change the copy and /or photo per campaign)
There should also be a space for information:
The Complete Bootcamp
Turnham Green / Acton Park
0645, 0930, 1800, 1900
Book on at http://www.urbanvitality.com
Please also include a Badge / Banner / Other mechanism stating 'FREE TASTER WEEK' which stands out.
Please also include the logo (attached).
We will require the chosen design to be adapted for book covers / websites / posters / banners in due course. We are also franchising so will need the design to be amended regularly.