We need a 2-sided DLE rack card.
** DIMENSIONS **
99mm W x 210mm H
** DESIGN **
The design of the rack card should prominently showcase the motel photos attached, as we know that people love the quality of the rooms and the furnishings - we just have to help them see it! The rack card would likely appear in a rack next to a lot of other competing motels, so the front top section is particularly important. It needs to stand out clearly and also show the logo prominently.
Beyond this it should mirror the values of our existing brand assets: simple, elegant, and sophisticated. See attached logo and website at http://www.ariaonbank.co.nz.
Existing logo and branding can be found at this dropbox:
** COLOR **
The main blue color is Pantone 2965C: http://rgb.to/pantone/coated/2965-c
** FONT **
The suggested heading font is Futura.
The suggested body font is Gills Sans.
** COPY **
Suggested copy for front and rear of the rack card provided here, however this does not have to be followed strictly:
** IMAGES **
Images have been attached with suggested layout for the front and back, however feel free to adjust this as you think necessary. There are also more images on the website http://www.ariaonbank.co.nz
The card should also feature the Qualmark 4 star plus logo, which we have officially been rated for.
** EXAMPLES **
See our pinterest inspiration board here for examples of general direction:
The above are suggestions, however we are open to seeing your creativity with layout, copy etc. It is important for the brand colors and styles should be consistent with existing assets though.