I think the focal point our "Coming Soon" and Website. We want people to visit the website after they get this mailer. Too much info will suppress customers from going to our website to see what this is.
I think we need to use "faceless" models perhaps, stay edgy, and direct people to look us up and act.
I think we have the front of the mailer look like the attached file with a faceless fitness model with the planet, and have it say "The Future of Fitness is Coming Soon..."
Hurry and Join Early for Only $1 + Get Your First 6 Months FREE! (First 200 New Members Only)
Go to http://www.ecogymworldwide.com now to see more...
Give them enough to get the message as well as not enough to want to go to our website. The back of the mailer can have our map address image, a list of features as always, our phone number, shopping center, etc. Perhaps even the look of this image with postage box section.
The back of the mailer is where we can have the two advertisements for our "50% Off Early Bird Personal Training Packages", and "Memberships as Low as Only $5.97 a month!"
I want to be aggressive and drive website traffic. The piece has to be ultra simplistic to stand out as it will go out to 20,000 homes who have never seen our product before. We have to stick out amongst the other health clubs and the Heating and Air Conditioning mailers they are used to getting...