What industry do you think your business is most related to?
Cosmetics & Beauty
Tell us a bit about who you are and the people you reach
We are a cosmetics company that specializes in eye products. Our mascara is our hero product - and the focus for this project. Our target audience is women 34-50, so we are looking for a sleek, modern design.
What inspires you and how do you envision the design for your business?
I am wanting our mascara product redesigned. It is currently in a standard tube, what you would normally think of for a mascara. However, we want to think outside of the box for this redesign.
Please see the attached moodboard below. We want to incorporate this never ending "optical illusion" line or shape to the product. Whether the product shape starts thicker at the top and it gets skinnier in the middle, then back to thicker, to allows this - I want your ideas of how to make this possible!
The product still needs to resemble a mascara - meaning, it can't be a cube, sphere, or a completely different shape.
Sketches are welcome, and if you can mock up products realistically, that's even better.
Please note - the infinite shape I want to be incorporated onto the component - this does not mean I want it as deco on the product. This is not our logo and we do not use the infinity sign anywhere in our branding - I want the actual shape of the product to incorporate this characteristic. Thank you!