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How Sharon.deking started their other business or advertising journey
Who are you known as?
Outback Aussie Adventure Tours
What industry do you think your business is most related to?
Travel & Hotel
Tell us a bit about who you are and the people you reach
We are a start up business offering tours in Australia. Our point of difference is we supply our guests with the latest model Jeep Wranglers, Camper -trailers (for Accommodation), a chef and a tour guide with every tour. All activities and meals are included and only 5 cars per trip - so small and exclusive.
What inspires you and how do you envision the design for your business?
Newspaper Advertisment - It must tell our story immediately. I want people to get the message that we are different and not another tour operator. I want there to be a section that allows me to update or make changes - Like 'Next available Trip'.. Our trips are targeted for middle age guests 40+ plus age group (not back Packers or Budget travelers). The advertisement needs to work in well with our website, Car Wrap or Brochures to start Branding our business. I want our website OAAT.com.au educated that it stands for Outback Aussie Adventure Tours. and would prefer most traffic directed to website then to our phone.
I have an idea that could be used or dont mind your own take on the design. I am thinking, 5 rings with pictures representing each of the key point of differences, Cars (Jeep), Accommodation (Jayco Campertrailer), Food, Tour Guide & Chef, Activities, maybe with + between the Circle images and then an = Outback Aussie Adventure Tours. and somewhere a representation that we travel from Adelaide to Darwin in a convoy type of group 5 x cars and vans..
Please look at our Website http://www.oaat.com.au for more information. I have also attached our brochure examples (these have not been printed yet and we are thinking of redesigning the brochures -but may be good for ideas).
The advertisements size: We are looking at a couple of publications and keen to have both a rectangle and a square advertisiement created.