This project is for the cover and a few sample pages of a company magazine we're calling “Home on the Range”, a collection of stories, pictures, news, and tidbits from The Prairie Club – a magazine we will be publishing in-house. Here are the specs:
ν Roughly 40 pages with around 5 feature stories and 5-10 secondary stories.
ν 11 x 8.5 (W x H), landscape style (more of a booklet than a magazine)
ν Perfect bound, heavy coverstock cover, textweight inside pages
The creative direction we’re going for can best be seen by what our previous designer had created through our website, posters, and a few other creative materials. She recently had a baby and is cutting back extensively on her workload, so I’m looking for someone who can continue what she had done and apply it to a variety of print and digital applications. This is our main project for this year and I’d like to use whomever wins this contest to do a lot more work for us.
The best example to draw from is our current website -- http://www.theprairieclub.com. I want this to be consistent with the general direction that we've gone with that site, but in magazine/booklet form. Excited to see your ideas of how to make that happen.
For the magazine, we want a minimalist and uncluttered approach – almost more of a mini coffee-table book than a magazine. I want to keep a lot of the stylistic elements we currently have and apply them throughout this book – not a whole lot of outlandish new features, but I’m always open to creative new ideas while keeping the brand we’ve already established. The concept of the company magazine is that we will be highlighting various features relating to our resort, but I don’t want this to be viewed as a marketing brochure – rather as a mini coffee table book. Other than that, I’m excited for your ideas and seeing some different approaches to how this concept can become reality.
Here’s the layout:
Cover/Back Cover – We want to keep the cover very simple and minimal, like a book instead of a magazine. But beyond that, we’re torn between a pictureless solid dark color background with a foiled and/or embossed logo/text, and something with a picture – would like to see your ideas for either of these routes. The biggest challenge will be choosing how to display “Home on the Range” – we would like to see a few different ideas, as it is its own publication, but I want The Prairie Club brand to be dominant. I am undecided if that means keeping our current fonts or using a new one, or how else you could tie it into our current logo and brand. I am open to unique ideas to display this. For the edition, I would like to see “2016 ed.” and give it almost a collector feel to it.
Inside Spread – Big spread with an introductory letter from our founder. Put filler text in for now – about 200 words worth.
Table of Contents Spread – Table of Contents page with the following stories. Open to unique ideas to display these stories along with pictures, etc.
ν How A Scotsman Retires, the Tom and Linda Denham Story (Feature)
ν Building The Bunkhouse
ν Exploring The Niobrara River
ν Hunting in the Sand Hills
ν How the Old Wagon Putting Course Got its Name
ν Top Talent at The Jackrabbit
ν Best of 2015 – In Pictures
ν Facts & Tidbits
Sample Story 1 – A sample story (pick any from above) that takes up 3-4 pages. Give them all filler text for now. Would be good to have side-sections, areas for quotes, and other unique design features you think would work.
Sample Story 2 (optional) – You can give a different layout option for another story.
Pictures, Logos, Other Assets: https://www.dropbox.com/sh/72uqy0qp…tSAja?dl=0
Design Examples: https://www.dropbox.com/sh/z5pj6yhv…F4Kpa?dl=0