We would like a handful of stickers designed/drawn for both our summer and winter audience.
• 2 or more generic stickers that speak to both winter + summer activities
• 4 or more stickers that speak exclusively to winter (Heli-Skiing)
• 4 or more stickers that speak exclusively to summer (Heli-Hiking, Assisted Mountain Climbing)
We view stickers as an opportunity to step outside of our strict branding guidelines. Our designs should feel authentic in representing the outdoor experience without feeling gimmicky or trendy.
Each sticker should tell a story relating to Heli-Skiing, Summer Adventuring or Lodge Life. You could tell the story of the beautiful environment by displaying a mountain vista and heli waiting for take off, or a story that touches on the element of playfulness that happens during your time with friends in the back country, such as a Caribou wearing a pair of ski goggles.
Slogans we like, but are not limited to:
‘I <3 Helis’ ‘Powder Days’ ‘I’d rather be Heli-Skiing’ ‘Eat. Sleep. Heli-Ski’
‘Taxi is here’ ‘Take a sick day’ ‘First Group. Last Heli’.
‘I <3 Helis’ ‘Mt. Nimbus’ ‘Cariboos’ ‘Eat. Sleep. Heli.’
‘Taxi is here’ ‘Take a sick day’ ‘I <3 CMH’ ‘Bugaboo Dreams’
(See Attached 'ConceptIdeas.pdf' for more info and visual concepts we would like to try and recreate)
• Include the CMH logo or CMH Heli-Skiing text
• Use helicopters often and make sure they are the proper ones - google Bell 212 and Bell 407 models
• Keep your designs square/diamond, rectangular or circular - dye cuts increase the cost by a large margin
• Design in vector format
• Keep design sizes friendly for small sizes. 1.5" - 4"
• Use helicopters that we do not operate. Ex: Chinooks, Apaches, Sea Kings
• Use inappropriate or offensive wording
• Use colours that don’t represent the outdoors or our industry such as bright pinks, purples and aquas
• Distort the logo
(See '.approvedstyles.pdf' for more information and visuals)
DESIGN STYLES WE DON'T LIKE
• Hipster-style design
• Hipster slogans : ‘The Mountains are Calling’, ‘Stay Wild’, ‘Wanderlust’, ‘Not all those who wander are lost’