Vietnamese food retailer located within the heart of a food court within a large shopping centre.
Market is general consumers, targeting a young and modern vibe.
Would like the brand to show personality through illustrating a modern, simple and playful brand.
Though name of brand is Viet Boy, I am looking for a more modern and sophisticated branding, does not necessarily need to into an image of a boy. Not looking for a childish brand. Thanks
Why Viet Boy?
A young modern brand, Viet Boy specialises in modern street style Vietnamese cuisine. Home to amazing Viet Banh mi rolls, Pho, Rice paper rolls and Bao's, Viet Boy uses the freshest ingredient and with passion delivers the most tasty and convenient food to its consumers.
How would we like to see the brand?
The brand needs to be sophisticated yet modern. We don't mind a little colour, but prefer design to be simple.
Like our food, we believe fresh simple ingredient are the tastiest. We want our brand to empower the fresh, simple, modern values that we share.