The Ocean Rx will be a bit more upper scale in terms of appearance so
I would expect the logo to be simple and clean, but trendy and
obvious. The studio will feature distressed wood and beach-like
-- subtle ocean colors of sea-foam green, white and natural tones. We
may even host the SurfSet classes within a "sandbox" in the studio.
Really want to focus the logo on oceanic elements (think waves,
anchors, beach, paddle-board etc), but very subtly feature the Rx --
signifying that the goal of Ocean Rx is that the ocean is your only
Note to Designer: Have a ball designing this. I do want something
sophisticated and clean, but am very open to seeing what images arise
from the business' name.
Websites to Reference:
PLEASE take a peek at the files attached ... Each file is saved by a
name that examples what appeals to me about the picture.
I think it will give you a decent understanding of my style. The PNG
file titled "This was designed by me before I created a name" was
created in a very smart way to incorporate yoga and the ocean (the
anchor). It was a rough sketch but I thought a really smart approach.
I don't necessarily want to see the imagery of the Rx JPG attached,
BUT I do want to convey in the logo that Rx stands for prescription.
COLORS: (See attached swab)
Something in this sea foam green color palette I would enjoy seeing.
I also attached a JPEG called Colors -- this is the kind of theme we
are thinking as inspiration for the inside of the studio. One thing
missing is distressed beach wood.