The design by Dezak was different from the rest yet still captured the look and feel I had envisioned, plus more. It was a tough decision , but Dezak's uniqueness inched ahead.
How Robert Fleet started their logo design journey
Who are you known as?
Unified Athletic Club
Tell us a bit about who you are and the people you reach
United Athletic is a swim/triathlete training club focused primarily on competitive swimming and secondarily triathlon (swim/bike/run) training (technique, goal setting, race strategy) for school aged athletes who are serious about training. Mascot is the Spartans. We'd like the logo to focus on competitive swimming.
What industry do you think your business is most related to?
Logo types to explore
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
The logo will be used on our website, swim caps, shirts, banners, at races/meets etc. May or may not include the words "Unified Athletic" or "Unified Athletic Club." We really like the negative space logos, especially Spartan Golf. Perhaps something inspired by this with a swimmer? Swimming is primary focus, but it would be interesting if you could subtly incorporate a bike/running element. We are looking for an iconic, not too busy/detailed, easily identifiable logo to represent our club. Should convey toughness, unity, strong, fit, pride, youth.