Logo: The name can be used as one word "TOPNOG", especially if two colors are used, or as two words "TOP NOG".
Colors: We would like to stay away from a Red and Black color scheme as those are already widely used in the industry. Dual colors like Orange and Black, Green and Black, Purple and Black, Slate Blue and Black, etc. would be good. Or perhaps instead of Black, using a Stone Gray with a vibrant, primary color.
Branding: We would like the logo and color scheme to reflect the high energy, intensity, endurance, and commitment that serious athletes put forth in their training and physical fitness.
Icons/Concept: This is only one idea, but using silhouettes of a runner, athlete, cyclist, weightlifter (especially using an overhead squat), etc. under the TOPNOG text is one idea. These icons would be in gray so we could change the color of each individual icon to reflect what market we are selling our product to. So if we are selling to runners/marathoners, we would change the color of the runner icon to match the primary color of the logo and perhaps make it a little bigger to stand apart from the other gray icons. If we were selling to the Crossfit market, we would do the same with the "overhead squat" icon, and so forth. Other ideas are highly encouraged as well!
Marketing Materials: The logo will be used on packaging, business cards, websites, promotional merchandise (including t-shirts), and signage. So a Black and White version may be necessary as well.