The Rich Body Revolution is a new blog website for my health and fitness business. The business itself is both offline (mostly local services in Manchester, UK) and online (still mostly local with more potential for lots more national and international).
The new blog website is what brings all these services and products together.
The target audience is predominantly younger to middle age female, I estimate about an 80-20 split between female and male.
Expanding the target audience they are not beginners, have some experience towards taking action with their own fitness and have the right attitude towards it all (such as taking responsibility, solution focused rather than problem focused). (So design is friendly towards this audience but must stress that don’t want it to be “too feminine/girly” It is certainly not exclusive to women, its just that most writing and marketing literature has probably got this female in mind).
Rich Body is all about creating the Super (hero) version of you encompassing exercise, nutrition, mindset and lifestyle teachings via the blog and then the services and products wither still on this website via other pages or on other stand alone sites.
Their main want is weight loss or fat loss with other big outcomes across their health and other parts of their life.
I've selected physical fitness as the industry but it covers health and fitness to be more specific