Fernie Fitness is encircled by the dramatic rocky mountains.
Having a Mountain Lion/ Cougar conveys the geography in which we live and play as well many key elements of our fitness practice. Strength, agility, balance, athleticism, power, flexibility and relaxation.
I particularly like the first example logo in which the bull appears to be moving. I feel my mountain lion sketch captures all the moments of those key cat like elements. Try to emulate more of the logo sketch I have uploaded with the cat pose, font above and circular frame. (The other images are just references to cat shape and characteristics)
I would ultimately like to have a couple different options of the logo. The cat and fernie fitness font. The second, a circular emblem with the cat encircled and the font placed around or across. And lastly just the font stand alone. All these will be used differently depending on the media platform.
I would like to see the green used as Pantone 368. This has been used in other marketing and branding materials.
Overall I am open to experimentation with anything from the foundational concept. Have fun your the expert!