Read and absorbed our brief to produce a creative design which pretty much hit the mark straight from the off. Flgy was then very patient and diligent in providing design variations according to my requests.
Great work as always.
Great design and responds back quickly. Highly recommend.
Great design and easy to work with!
How bdbradbury started their logo design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
We specialise in helping men and women in their thirties, throughout middle-age and beyond who want to get back to their best. Most have spent the last few years (or decades) focusing on their career or looking after their family and exercise just hasn’t been a priority. Now they want to look and feel great again and experience the most out of life.
We mostly use Kettlebells, though also utilise bodyweight and sometimes barbells, we very much follow the ethos of StrongFirst (might be worth checking out their website)
Our 3 guiding values (what we try to develop in our students)
note - these could be incorporated into the design as slogans if done suitably.
Our emphasis is on teaching great technique to build strength and from there getting people fitter, healthier and generally happier.
We don't just look to beast people (like crossfit) and although our emphasis is on strength we don't want to foster a macho environment. We believe in gentle, reserved strength which builds up capable individuals without showing off or trying to intimidate others.
We tend to work with a good mix of Men and Women, though perhaps more Women. We are based in the South-East of England and most of our students are working professionals.
What industry do you think your business is most related to?
What colors do you want to see in your design?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Our current logo. It’s fine but has never really excited or inspired us
I love this Enso design, this is how I’d like an Enso to look (minus the meditating figure)
I like how the three slogans of ‘mind’ ‘body’ ‘spirit’ are written in dashes or paint. Not sure about the fonts used here though
Love the Enso design here, and how the name is written across the Enso without overpowering it.
I wouldn’t have thought to use these colours but I really like them
The first image is our current logo which we have used for 6 years. It is fine but has never 'set my heart ablaze'. We were trying to keep the figure and the colours gender neutral.
I am very keen on the Enso circle (and the philosophy behind it) as a logo, the second image is one that I very much like (without the meditating figure though). It is the closest I have come on my own to a logo that I would use. Some of my students have suggested incorporating the dynamic stick figure from the old logo into the middle of the Enso but I'm not sure about this, I like the simplicity of the Enso.
I had explored the idea of incorporating something with 3 elements in it (to represent our three values of Strength, Capability and Kindness) but couldn't find a unique way to make it work.