bdbradbury got their new logo design by running a design contest:
Strong and thoughtful logo for a gym that has students, not clients
Check out bdbradbury's Logo design contest…
We specialise in helping men and women in their thirties, throughout middle-age and beyond who want to get back to their best. Most have spent the last few years (or decades) focusing on their career or looking after their family and exercise just hasn’t been a priority. Now they want to look and feel great again and experience the most out of life. We mostly use Kettlebells, though also utilise bodyweight and sometimes barbells, we very much follow the ethos of StrongFirst (might be worth checking out their website) Our 3 guiding values (what we try to develop in our students) STRONG. CAPABLE. KIND. note - these could be incorporated into the design as slogans if done suitably. Our emphasis is on teaching great technique to build strength and from there getting people fitter, healthier and generally happier. We don't just look to beast people (like crossfit) and although our emphasis is on strength we don't want to foster a macho environment. We believe in gentle, reserved strength which builds up capable individuals without showing off or trying to intimidate others. We tend to work with a good mix of Men and Women, though perhaps more Women. We are based in the South-East of England and most of our students are working professionals.
The first image is our current logo which we have used for 6 years. It is fine but has never 'set my heart ablaze'. We were trying to keep the figure and the colours gender neutral. I am very keen on the Enso circle (and the philosophy behind it) as a logo, the second image is one that I very much like (without the meditating figure though). It is the closest I have come on my own to a logo that I would use. Some of my students have suggested incorporating the dynamic stick figure from the old logo into the middle of the Enso but I'm not sure about this, I like the simplicity of the Enso. I had explored the idea of incorporating something with 3 elements in it (to represent our three values of Strength, Capability and Kindness) but couldn't find a unique way to make it work.
239 £ Bronze package
Every design category has flexible pricing for all budgets. Logo design starts at €269.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
bdbradbury collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Read and absorbed our brief to produce a creative design which pretty much hit the mark straight from the off. Flgy was then very patient and diligent in providing design variations according to my requests.
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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