Playa Rocks is a boutique size, indoor, boulder climbing gym. For adults as well as kids. It is an expansion business from an already successful, and world known yoga school in Playa del Carmen, Mexico. The relevance of the name, Playa Rocks, is that its location, Playa del Carmen, is know in short by the name 'Playa'.
Our target market will be yoga practitioners from our already existing yoga tribe, as well as the general climbing community that is not necessarily into yoga.
There currently is no climbing business in our city, and only a couple vary small and informal climbing facilities within an hour of our city. We expect to draw from the local and regional markets. And, the tourist market, as Playa del Carmen is a large tourist destination. This also includes the tourist market from Cancun and Tulum, each within an hour of us.
Boulder Climbing Room
will be the first, real indoor climbing facility in the Mexican Riviera Maya!
We also have a business called Liquid Prana Cold Pressed Juices. This is a luxury brand cold pressed shop next door to our yoga school.
We do lots of branding with all of our businesses. Both in print as well as online and social media. Therefore, our logo must be clean and powerful, and easily lend itself to all mediums of communication and branding.