WHO ARE WE: We are a digital ecommerce store that sells instantly downloadable software (ESD) which is done via license keys to the email of the customer.
WHAT WE WANT: With software selling there seem to be a lot of scam sellers and we want to embed a large amount of trust on our website and through our logo and avatar. We wanted to have a mascot/ avatar of sorts, in this case a bear.
THE BEAR MUST BE...
- Be instantly recognizable and unique-looking
- Trustworthy and Cute
- NOT a Panda bear
- A standalone character that can be used throughout the website, social media and even on clothing so having poses would be great!
- Reflecting a mixture of different personas to use in different scenarios such as for the music software category or for business software or to show live support. The list is endless but the mascot must be adaptable :)
We want as creative as possible be it a Bear with wings, or in a costume or with a pocket watch.. absolutely anything that will make us turn our heads :) But it has to be modern and clean lines and colours not football mascot style or gimmicky cartoon.
Inclusion of animation is welcome but optional :)
INSPIRATION: A good source of inspiration is attached (http://www.Kinguin.net). We are looking for something similar where they have the Penguin which brings character to the brand and you will see in the attached and on their website that they are able to use the penguin graphic to embed in new banners and all over the site. This is crucial since we also want to have a good base graphic where we are able to give different expressions or gestures to the bear avatar as mentioned above.
We would like to have something a little more towards minimalistic. Good examples are http://www.hipmunk.com (attached) or Kinguin as attached
TO INCLUDE: Since we provide instant downloadable software we would want some aspect of the logo to show this, you can see from our old logo attached that we had the download clouds in the glasses, but it can be anything from in the text part of the logo or on the bear.
KEEP IN MIND: This is the first of many silo companies or websites for example this is software bear then we have games bear and further etc. So something which we could transcend into other websites would be perfect. The bear is somewhat a seal of trust so the buyer should feel this.
If you do make something without a body, please include something with a body as well separately.
FONTS: We are open to font choices and like the circular easy to read style a bit like our old logo, but again feel free to experiment. Please let us know which ones were used.
COLOURS: We want to be young and stand out with nice colours be it a gradient or single that we want to push. It could be yellow, blue, green or whatever. This is up to you and we can see how it looks together. Something that will work on dark backgrounds and easy to use in a banner like Kinguin (take a look on their site as well)
SLOGAN: We are still playing around with names but have the one below if you want to do a couple variations with them or without them in but it is not required:
"Instant Software Downloads"
We do want to see any logos on a variety of colour backgrounds, with and without slogans etc.
Please be creative, and don't be afraid to bring your own ideas, at this point I'm open to anything creative and would love to collaborate!!!. Bring your awesome character/mascot ideas and help make it possible, thanks!!!
To the winner I expect there will be a great deal of opportunity to work with us in the future on extended business