The target audience is mainly Americans (80%) but also Australians (20%) in their 20's and 30's that are proactive about their health and wellbeing.
Even split between males and females, they are generally educated, web savvy and used to getting their info online. Have a good disposable income and an environmental/social conscience.
There is a big movement towards sustainable living within this group.
I am looking for something simple and impactful. Perhaps rustic looking? Something that says "back to basics"
I like the look of logos like Facebook and Twitter, (simple with white writing on a coloured background).
In addition to the logo, I am also keen to get an icon/thumbnail that could be used as a gravatar and favicon, as well as a full logo. (Like the twitter bird, for example).
I am thinking of something simple but impactful and funky looking, maybe with just the letters "esm" or "esm" in addition to an icon.
The tagline is: "A holistic approach to better living"
I would be interested in seeing some examples of logos with and without the tagline.
The website is: http://eatsleepmove.com.au/