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How 3XIN Group started their logo design journey
Who are you known as?
What’s your company slogan?
MODERN CRAB HOUSE
Tell us a bit about who you are and the people you reach
We are an award-winning Japanese Restaurant Group based in Shanghai & Beijing. more info: haikushanghai.com, hatsunegroup.com
primary target audience: expats working & living in Shanghai, Beijing. jet setters, trend setters.
secondary: white & gold collar local Chinese, wealthy local in their 20s born with silver spoons
This logo is for a new restaurant (non-Japanese) that we are starting. It's a classy & chic restaurant serving South Asian Cuisine with CRAB as the centerpiece. Think Crustacean Restaurants in California. Think steakhouse, but instead of steak we serve crab.
What industry do you think your business is most related to?
Logo types to explore
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Pulau Ketam means 'Crab Island' in Malay. In our interior design, there is a spa-like reception once you enter into the restaurant, hot/cold towels (depending on season) are handed to you before you get seated. We want our guests to feel relaxed but not too casual, our restaurant has a very classy design but not extravagance.
NEWLY ADDED: Please include in the logo - a cool, elegant or perhaps abstract looking graphic of a crab or part of a crab (e.g. claw). The 3 words 'MODERN CRAB HOUSE' is preferred to be included as part of the logo, but not a MUST.