Brick Road Design Brief
Welcome to Brick Road Hospitality. BRH is a new hospitality consulting start-up based in Brisbane, Australia. We are looking for the right company design profile to help us communicate who we are, what we deliver and what we stand for.
Some useful information to help with this process is as follows.
Who are we?
We are Brick Road Hospitality. We are a small team of industry professionals marketing our services in restaurant consultancy to new and existing venues in our city. There is scope for our business to become a national company, taking work in other capital cities and regional areas. We wish to present ourselves as professionals, however, be more approachable to middle market customers who would normally be scared away from large scale companies who normally work with multimillion dollar restaurant groups and chains. We are here for the small and independent operations who need a help along, and concurrently, want our branding to convey the following:
• Experienced industry professionals – our consultants are also small business owners, head chefs and restaurant managers. We understand the realities of the industry.
• An approachable company profile – we want our visibility to be friendly and eye catching for the everyday business owner, not overly corporate or stiff necked.
• Honest and clear services – we are here to get the job done. Foremost, we provide targeted counselling and solutions to specific problems with clear pricing structures.
• Compassionate understanding of needs – we are well aware of our potential clients financial capacities, and are not trying to oversell unrequired services.
A few words we have put together as part of our motto are – “Educate, Collaborate, Empower”
What are we looking for?
A logo with the words ‘Brick Road Hospitality’.
A stamp that uses the lettering ‘BRH’ with a circular boarder.
An icon that uses only the lettering ‘BRH’.
A font set for all our media and marketing.
A two or three colour palate incorporating black and blue primarily, grey and white as secondary. Possibly rust, brick colours as well.
We like the idea of incorporating a brick road into the logo, but this can also look tacky so not necessary.
We also like the idea of a sharp image behind the logo, but again not necessary.