Guest House is a small retreat for companies and families to convene around the ideas and passion that are important to them. At Guest House the home is yours. The people of Guest House are there to support you by making meals on your schedule--early, late, grazing. And by making sure that within Guest House you can take your ideas aloft. When you want to go out Guest House is there to remove every encumbrance. A Range Rover, or two, will take you to dinner or up a mountain-to bike or to ski. We will stand by while you hike or meet you on your text. We are there to get out of your way and let you get started on your way.
The logo for Guest House should be simple text with a light accent of the openness and ease and unparalleled simplicity of service to which Guest House aspires.
The architecture of Guest House is simple, updated classic with an industrial but warm inside. It is designed to be at home to you--and to feel wholly the domain of each guest.
The logo needs to work on an app and also on the side of a building where it will need to take a generic name and it make personal enough to be a brand but simple enough to be inviting to anyone. "Come in. Welcome. You are home. You can be inspired. Artisan." should come to mind when looking at the logo.
A pathway, a simple house, no mark at all, just text, any of these simple iconic gestures could be right for this logo mark. It must work well without a background. It isn't meant to attract people but to confirm a choice.
Other marks that will relate: Range Rover. Four Seasons. Dartmouth (or other great universities). A law firm like Sullivan and Cromwell.