More information about this in the attachments.
Our company (DelveDeep.com) specialise in helping people find the ideal style of meditation practice that is perfectly suited to them.
Once a person has a meditation style that suits their mind-type, goals and lifestyle, they can feel confident and supported in their journey to DELVE DEEP with meditation.
This logo should represent the beginning of that journey described above.
[important] What we are trying to capture with the whale is the strength, power and majesty of a whale diving. The diving whale signifies travelling to a deeper depth. The logo should be striking and instantly recognisable (even when small at the top left of a website home page)
- 28-40. Old enough to realise they need to solve a problem, not too old that they are set in their ways or meditation practice
- Live in cities
- Have a reasonable job with deposable income. Maybe $40,000-100,000 (£30-90k)
The logo draft shows a whale tail as the whale begins it's journey to the deep. The colouring was taken from a sunset (but inverted to have the calmer colours on the bottom)