We are yoga teachers that teach workshops in international locations. We teach a form of yoga that goes beyond the physical, and focus on using yoga as a holistic foundation for self-development and healing.
Next to teaching workshops, we will also be building an online following through maintaining a blog about the subjects we teach, as well as resources for people to download, and maybe even online video courses in the future.
Our target audience consists of an international mix of people between early 20's up to 45+ who already practice yoga in a more physical form that is typical in the West, and who are looking for more than that. Key words would be balance, personal development, living a modern life in a grounded and spiritual way, health, growth and evolution.
So although physical fitness is the industry I selected because of lack of other options, we definitely do not want to be positioned as a fitness brand or even typical (western) yoga brand.
NO typical symbols like yin/yang, lotus flower, etc. please