A nutrition counseling business that helps people transition to a more plant-based/ vegan diet and lifestyle. The aim is to help people heal. The target audience is people who want to be healthier through food and other holistic methods such as yoga but who appreciate style and are not hippies. I definitely do not want a grunge feeling to it. It needs to feel elegant.
I would like it to be appealing to both women and men. I like the idea of having it be slightly more feminine but have an edge to it. It needs to be cool.
Logo design: I am looking for an elegant logo. I do like the idea of having a literal root(s) somewhere if that is what you are drawn towards designing - If so, I prefer that it is delicate, maybe even subtle.
I like optical illusion/multistable perception/dual imagery logos where two images make up another image. I also love delicate detail.
I would like to stay away from corny vegan designs like a typical singular green leaf or green 'V.' I am not a fan of cartoony designs. I don't love AOL-looking icon logos.
Color: I DO love grey greens, dark olive greens, and grey teals. I do NOT love grassy green or lime green.
Please see references/resources section for color and design inspiration.
Note: There wasn't a nutrition/ health industry option so I went with physical fitness. It is not a personal training company/ gym and I definitely don't want the logo to come across that way.
Thank you so much for your time and creative energy. I look forward to reviewing designs!