We're looking for a logo that's simple and clean, but that is vibrant, fun and light. A lighter logo with softer/thinner lines can also give a more modern and exclusive feel.
We'd like the logo to include a brand symbol / emblem that links to the brand that can also work by it self (eg on letter heads or documents) or as part of the full logo. The symbol can be a play on "BB", or another graphic that links to fitness / curves of the body, or our services (training, nutrition, education).
We would like to AVOID "BBC" as a letter abbreviation due to already being strongly linked with British Broadcasting Corporation...
We also like the idea of showing the "collective" side of the business referring to the team, and clients (perhaps then as a symbol / emblem).
Open to the possibility of having a male/female physique or shape within the logo.
Colour wise, open for suggestion (though please NOT RED or ORANGE) it can be one single colour or two (even 3 if wanting to tie in a feminine and masculine aspect within the logo that can then feature on our sales pages and website)...
Our transformation program will have a separate sales page for men and women to target them separately as they have different pain points / struggles.