Phillips Grand requires the completion of one full company emblem mark.
However, we will need additional Letter Marks and Word Marks, broken down from the component parts of your Emblem Design, for various purposes.
Below are the specifications for the Emblem with the design ideas, and specifications.
It may be easier to start with the smallest part of the Emblem and work our way up to the total Emblem Design. Below is a smallest component increasing to the largest component of the Emblem for ease of understanding.
1. One Letter Mark - P or PG in gold lettering - enclosed in a gold circle, of some stylized form, with a black background only covering the area of the circle and inside the circle.
1a. The gold circle can be a circle, palm fronds, crown, or similar. However, we do not want the circle to be to “heavy” or “thick” that it stands out as the predominant graphic piece of the Letter Mark. I.e. it should be graphically smaller, or equally balanced. I.e. Adding to, and not dominating, the Letter Mark.
2. One Letter Mark - as above (1) but without the black background
3. One Word Mark “Phillips Grand” with a black background. The black Background must cover clear space equal to 1/3rd the logo width and 1/3rd of the logo height
4. One Word Mark – as above (3) without the black background
5. One Word Mark “Phillips Grand Resort” with a black background. The black Background must cover clear space equal to 1/3rd the logo width and 1/3rd of the logo height
6. One Word Mark – as above (5) without the black background
7. Total compiled Emblem Mark - Letter Mark (2), with “Phillips Grand Resort" (6) centered below the Letter Mark with black background. The black Background must cover clear space equal to 1/3rd the logo width and 1/3rd of the logo height.
Letter Mark (2)
Word Mark (6)
8. Total compiled Emblem Mark - as above (7) but without the black background
9. The logic behind using the graphics with and without black background is based on necessity. Graphics with the black background will be used on signage, brochures, and web sites. Logos without the black background will be used on glass products like the front doors or the hotel shuttle which is black but only needs the Letter Mark or Emblem without the black background graphic.
10. Each Logo/Graphic must have two sets. 1 set utilizes TM (Trade Mark) and one set utilizes a Circled “R“ (Restricted) The reason is that TM is used as the “Trade Mark” during the process of legal Registration with the Patent and Trademark office. The circled R cannot be used until it has completed the legal registration process. We must have TM for usage during the process of registration for marketing, promotion, and during the design and construction phase. After it is registered we will switch to a Circled R for actual product placement. Total will be 16 graphics. 1 through 8 with TM and 1 through 8 with R
11. We prefer a calligraphy type font. However, we are not opposed to traditional lettering as well such as Old English type of font/lettering. However, the font when used must be legible/readable and easily identifiable.
A: Some calligraphy lettering is not legible or easily readable/identifiable, these fonts should be avoided.
B: There are fonts with calligraphy that sticks to far out above the P like a long stem or fishing rod. These should be altered or avoided as well.
C: There are some fonts that are, what we describe, as “back heavy” where the front of the P is much smaller than the calligraphy on the back side of the P. We would like to use fonts that are balanced, or “front heavy.” I.e. When “Phillips Grand Resort” or other characters are written/ typed it is /they are completely identifiable and legible.
A logo or brand is useless unless it can be easily read, and identified as the brand or brand name by an individual that is not familiar with the brand. By allowing them to easily read/identify the name/brand and then find information on the brand, is the purpose. We have seen some brands that were so illegible that we had no idea what they said/stated, or their purpose. “Phillips Grand Resort” is easily identifiable, only if the font is completely legible even from a quick glance/sighting.
12. You are welcome to create or use a non-standard font. However, you must submit the Windows/MS Word compatible font file (for all characters in the alphabet) along with the logo designs to ensure that there is future continuity in the use of the font in marketing and printed materials in the future. (Such as the use of the font in the mission statement, vision statement, company’s brand ideology statement)
13. Initial/conceptual flat, monotone, designs are completely acceptable for the sake of time savings on the part of the graphic artist. For the FINAL design’s lettering and enclosing circle, a completely “flat” design is not acceptable. There should be richness and depth to the shading. This will require a skilled graphics artist, as it will entail subtlety.
13b. We have uploaded one image with the correct shading of gold that we are specifically looking for. It is the image with four rows of crowns with a thick gold bar about one third from the bottom.
The Images that we have uploaded Do Not have to be used. They are for creative concept, direction, ideas only.
14. The shading and depth must be virtually seamless with no pixelation. The Final Emblem will be increased in size up to roughly 1 meter (3 feet) in width for the graphic on the sides of the resort’s shuttle bus, and the resort’s glass doors. With customers walking and viewing the Emblem from such a small viewing distance, any pixelation would be noticeable, and unacceptable.
15. We do understand that the concept of depth of shading (13) and pixelation (14) are competing values / issues. We are looking for the artist to help us balance the two concepts effectively.
The artist may, if it is the best interest of the design concept, suggest two different sets of logos. One with depth and shading for "small media” (web, business cards, brochures/printed materials, etc.as the company's 95% main logo and one set with a monotonic color blend matching the main logo for the other 5% usage, for items of large scale, such as the side of the vans, glass doors, etc.)
14. Final logos must be submitted I as PNG, PSD, and EPS in 300 dpi CMYK
We do understand that there will be some fantastic designs submitted. We have tried to be as specific as possible. However, there must be an intrinsic feeling to the design with a WOW factor that inspires us. Thank you all for your consideration and look forward to working with you!
Phillips Grand Resort Team