Paleo Delivers is a gourmet Paleo diet delivery service. High quality meals are prepared fresh daily by a professional Paleo chef and delivered every morning to your door. The Paleo Diet is a nutritional plan based on the wild plants and animals consumed in the Stone Age. It consists mainly of fish, grass-fed pasture raised meats, eggs, vegetables, fruit, fungi, roots, and nuts, and excludes grains, legumes, dairy products, potatoes, refined salt, refined sugar, and processed oils.
The target audience includes professional, financially successful (USD 150k+ income) men and women. These individuals are busy with not enough time or interest to prepare Paleo-compliant meals themselves, but who are motivated to dramatically improve their nutritional intake. They have the means to pay USD 1,650/month for the service. Many of the people interested in the Paleo diet are involved in the CrossFit fitness movement.