The name of the new brand is “Malibu.” We have not confirmed a brand mantra, but we’re leaning towards a positive statement like “dream bigger” or “the honest choice.” Please leave room in design comps for a tagline, and prepare a complementary font to accompany the design. We would like a mascot or focal item, which may or may not simply be a play on the letter “M.”
The design should convey quality and purity, much like organic food brands in Malibu (see SunLife Organics). The company donates proceeds to major environmental preservation charities, and messaging will focus on nature, the sea, active lifestyle, and artisanal cannabis infused products.
The design will be placed on displays, packaging, and apparel/merch featuring the following materials: bamboo, hemp, reclaimed wood, canvas.
Brands we like for this: