We make and sell extremely detailed maps of Cancun, Mexico and other beachfront areas that you would visit after flying into the Cancun airport (see http://www.cancunmap.com). This area is known for sunshine, turquoise water, white sand, sea-life (starfish, seahorses, beautifully colored fish, etc.).
In the business we are respected because we actually visit every restaurant and attraction and only recommend the best which may often be a rustic place that most people would never think to visit (most travel guides only recommend expensive touristy restaurants). We like to help people get "off-the-beaten-path" and explore. We refer to this as "water-cooler talk" meaning we want people to do things that they will talk about when they return to work. Example, "What did you do on vacation?" We ate at this little shack on the beach that had the best..." These maps are complete planning tools as if you had a personal guide. We even explain in detail how to ride buses and pay taxis—we try to make you feel like you already know the area from the moment you get off the plane.
ABOUT US: Our company was started by a husband and wife team (Perry and Laura) using the name "Can-Do Maps," but Laura has acquired the nickname, MapChick, on social media. We have found this to be a more memorable marketing tool, so we are beginning to use the MapChick title and need a logo. For those who may not be used to American slang, "CHICK" is a fun way to say GIRL. If you asked people in social media circles, they would say that Perry is known for the exploration side of a vacation. He loves to explore Mayan ruins, remote villages, using a machete to explore the jungle, and underwater exploration; Laura is known for finding the best in the relaxation aspect of vacation. Best restaurants, beach clubs, meeting interesting local people, enjoying a hammock, margaritas, being drug along on Perry's scarier explorations, and being the front person on social media. We have the greatest job in the world; we love doing it, have fun all day long while doing the research in Mexico, and get along great as a couple. Attached to this form are photos of us in Mexico.
GRAPHIC STYLE: This has always been a tightrope for us, because the maps are very accurate and technical, but our target audience are people who want to have fun; we'd like the logo to be exciting, fun, and modern, without being silly or overly-cartoonish.