The woman I want to attract is 30-44. She is successful woman that creates her own schedule. She is an entrepreneur or works from home, which allows for her to have flexibility in her lifestyle.
She is a low-profile, high maintenance woman that knows the importance of maintaining her appearance. She wants to enhance her natural beauty. She always looks amazing but never looks like she tries too hard to maintain her look. In reality, she sees her dermatologist regularly and has worked hard to maintain her youth. Health and wellness are important to her.
She is confident and successful, and takes genuine pride in her accomplishments. She works hard but plays hard, too. She feels fulfilled in the work that she does. Even if she’s dressed casually, she always looks put-together, upscale casual with luxe accessories. Her clothing for work is tailored and classic yet comfortable. She may not always wear a pantsuit to meetings because she has impeccable fashion taste and flexibility in her wardrobe.
She is perceived as put-together and confident, and presents herself as a chic and balanced woman.
She shops at Nordstrom, Banana Republic, Ralph Lauren.
She invests in high quality makeup, wearing as Tom Ford, Dior, Armani, Anastasia, Chanel, Jo Malone. Not all the makeup she wears is super luxe, and loves when she finds products that work at a lesser price point.
She wears quality footwear and loves her heels.
Her time is extremely valuable, and is busy with her home and work life. She appreciates value above all else, especially with her time.
On the weekends she enjoys spending time with her family or brunch dates at a new restaurant with a girlfriend or two. She loves trying a new place if the reputation is worth going, but always goes back to her favorite place. She may have several social obligations but picks and chooses the events to attend. She vacations a couple times a year and enjoys her down time. She finds it difficult to unplug when she’s not at work.
She doesn’t change her hair frequently, but she comes in for regular hair color appointments and knows exactly how she likes to wear her hair. She prefers to have a hair color that has longevity, and looks beautiful as it grows out. She may not be very gray yet, and doesn’t want to have 4 week color maintenance for a few more years, or until she’s truly ready.
During her visits with me, she may work during the appointment and enjoys having a glass of wine or champagne. She sees her beauty regimen as an enhancement of herself and is willing to pay for the results she wants. She sees me because she knows I can deliver the results she expects. She knows the services I provide are the creme de la creme of hair extensions and she trusts in my capabilities for the education I have and for the knowledge I provide around my services.
She feels excited knowing that I can provide what she needs. She understands the customization I provide and cost is not a factor for her. She never wants to appear over done or obvious, and she knows that I understand her vision with her hair and can provide to her an enhancement of her natural beauty - whether it’s for length, or simply for volume, she knows that her hair is in the best of care with me.
Within my branding I want to be perceived as an expert - professional, organized, knowledgeable, and genuine.