1) Must have color.2) There are no mountains or islands in the area. In fact, there are no geographic elements that should be used in the logo.3) Please do not use pictures of any CrossFit or other workout equipment, including barbells, kettlebells, etc. We'd also like to keep from using representation of humans or animals as well.
4) If you incorporate letters into the logo, please use MI as opposed to CF.
5) The logo should appeal to both men and women without elements that will be intimidating, especially to women and children. This is a family-friendly facility and the logo needs to portray that.
6) The ideal age range for our members is 25-55. We target young professionals and their families. These people are not workout-aholics. They have lives outside of the gym, but we want to portray the fun community they can be a part of in our facility.
7) CrossFit should have a capital C and F.