bjnoufaily got their new logo design by running a design contest:
LOGO For TECH-EMPOWERED PERSONALIZED PERFUME Company
Check out bjnoufaily's Logo design contest…
Cosmetics & Beauty
Aura Lab makes fully personalized perfumes for high-end customers. We do this by mixing the art and science of perfumery and use technology as much as we can. We are deliver personalization by using algorithms and products super-high end perfumes that are unique to each customer. (please read this fully through) Why - We believe the most underrated sense is the sense of smell. We believe scent is to smell to what colour is to sight. We believe your scent says a lot about you. - We believe the current industry sells to exploit the masses. We believe there is only one of you and your scent should be as unique. - We believe the industry is innovation deprived. We believe a unique scent demands personalization and requires innovation and technology. HOW We are your Modern Personal Perfumer. By using our proprietary technology to deeply understand you, we create your personalized perfume. We do this in 3 simple steps: - Scent Character Analysis: go online and take our comprehensive test developed behind cutting edge science and perfumery. The goal is to understand your genetics & diet, psychology and olfactive preferences. - Sample Box: receive and review 5 unique samples that have been formulated based on your answers. We break the barrier of the screen by sending you these samples for you to choose the magical perfume that is only yours. - Personalized Perfume: after 4 weeks of creation, receive your unique personalized perfume delivered to you, in personalized bottle, box and accessories. WHO Gender: Female & Male Age Range: 30-45 Income Range: Elite, Millionaires+ What motivates them: Moving up the social hierarchy – Feeling unique and self expression – Aesthetic Perfection – Subtly showing off – Owning more “unique” possessions – Staying young What do they fear the most: Losing their riches – Moving down the social hierarchy – Appearing inconsistent and/or portraying a different image than the one that they want to portray Where do they go on vacation? The coolest cities around the world Where do they go for dinner? The hottest restaurants. The general reason they are buying a personalized perfume? They want to be the first (innovators) to adopt new technologies/products They want to experience something that was previously only experienced by kings/queens – a master perfumer making a scent The desire to have something that cannot be replicated (someone wearing the same fragrance is frightening to them) They want the compliments (“is there anything more beautiful than someone saying ‘you smell great.’?) EQUITY GUIDELINES (What we want to stand for in minds of Consumers) OVERALL: Immortalizing you through scent CHARACTER: The Magician Creator (David Copperfield) Bewitching, Avant-gardist, Cultured, Authentic, Eloquent, Revolutionary, Poetic, Shrewd, Empathetic, Insightful PERFORMANCE OF PRODUCT: -Technology has unlocked the possibility of owning a fully personalized perfume. -Advancements in Chemistry, psychology and data science enables us to understand you like no one else. -Products of the highest quality require an unmatched attention to detail. -Fragrances of the highest quality require the best ingredients. EMOTIONAL: -The Emotional tranquility that nobody else will have your perfume. -The enchantment that comes from the privilege of having a personalized perfume for you. -A belief that there nothing more beautiful than somebody saying you smell great. EXPERIENTIAL: - A personal perfumer that was only available to Nobles of the ruling class is now available to you. - A unique perfume that arises from a sincere and meticulous understanding of you.
DO - Differentiate vs. just Luxury - Use our equity guidelines and it’s components to direct the design - Experiment with colour and shape - Consider logo and non-logo (text only) options DO NOT - Make this ‘luxury’ logo (Cliché) - Ignore our Equity guidelines - Use only ‘Black & Gold’ (Cliché) ASSESSMENT: We will review each submission on a scale of 1-10 on the below dimensions: - DISTINCTIVENESS (uniqueness, impact, memorable) - FIT WITH BRAND EQUITY Guidelines (on all dimensions) - ELEGANCE (simplicity, sophistication, feel) Additional Notes: For the winning design, we are happy to work directly with the designer to complete the full brand guidelines and potential future elements.
Every design category has flexible pricing for all budgets. Logo design starts at €269.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
bjnoufaily collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
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