Logo Re-design - new phase of business
We're using this project to find a designer we can turn to for several other related projects.
Text: Big Hat Group
- Focus more on Typography than “hat” (we’re moving away from the hat symbolism). The business is evolving from Microsoft enterprise architecture design and implementation to building SaaS products for IT Professionals managing large, sophisticated cloud-based corporate networks.
- A design & mood that communicates premium IT consultants/solutions in a cloud centric computing world that are on the cutting edge of modern desktop management - they are literally writing the book on this stuff
For shapes/symbols play around with:
- A portfolio of saas products (some actual, some still conceptual) for managing thousands of computers
- Elite level IT systems intelligence for a new paradigm of managing a vast collection of virtual machines and devices
- A higher order of thinking than traditional systems management based on AI and analytics trends instead of manually fixing computers because everything is becoming cloud based
- Simple out of chaos
- Intelligence out of noise
- Geometric accents seems to be popular
Colors: Original Colors were Black,Gray, White because of the symbol of “Top Hat”. We are evolving away from top hat motif to cutting edge IT systems. Create a color palette based on colors trending in IT/corporate software landscape, be bold.
- Logo Only
- .PNG and .JPG versions
- We use a WordPress Theme that implements logos and favicons. Menu bar logos need to be horizontal (200x50px ish in that range).
- Favicon version of Logo (128x128 or 64x64)
- .ai file of Logo
- .svg version of Logo