Brief company description:
Trazler is based in 2018 - a team of inspired travel industry & marketing, and management professionals gathered for an unique idea.
Trazler is meant to be a loud project, with a functionality and usability built to influence today’s travel planning and booking experience, move it to a whole new level.
Basically, Trazler is a platform providing an unparallel travel planning and booking possibility to a user of any age or web usage experience, be it a simple journey or a complex multimodal trip, on anytime from anywhere.
1. All in one place with full planning functionality.
2. Wide variety of travel service with the best price.
3. One booking for all.
Trazler is fully b2c.
Retail travel service (online).
Trazler does not orient to a certain type of travelers, like leisure or business travelers, users planning a trip to corporate event or other. Trazler, as well, does not orient uniquely to economy, business, luxury or other consumer classes.
Trazlers’ user/client (3 types) perfectly is aware of nowadays travel online platforms and their UX. Trazlers’ user is an experienced user of top online travel planning and booking platforms, as it is a necessity today to use several platforms for book a complex trip!
Trazlers’ user has the intention, and he is ready to start planning on a new level, use wide functionality and amazing technology capabilities of the 21st century, or just trust Trazler to do the job.
Trazlers’ auditory main goal is to have a great trip!... no matter what type is the trip, the destination of services it included.
Clientele age groups:
Trazler is mainly oriented to 3 types of target clientele:
1. T1 – 35%
Age: 25-50, equal male & female.
Not an often traveller. Usually travels in couple. Finance: Average+, High
Average travel booking: 700EU and more. Planning: 15-60 days prior to the trip.
2. P2 – 19%
Age: 25-55, majority male.
Often travelling. Usually traveling alone. Finance: Average+, High
Average travel booking: 500EU and more. Planning: 30-75 days prior to the trip.
3. H3 – 7%
Age: 35-65, majority male.
Often travelling. Usually traveling alone. Finance: Average+
Average travel booking: 500EU and more. Planning: 15-45 days prior to the trip.
Trazler’s Target Clientele is spread globally, big shares are by EU, US and Asian markets (not China).
Trazler logotype to visualise 2 main ideas, messages:
1. One place for all.
One platform with full planning functionality, all kind of travel services, from A to Z. Wide variety of high-quality travel services with the best price.
2. From any point A to any point B.
This itinerary from A to B includes flights, trains, transfers, accommodation, etc.