PCHF which stands for Paul Connor Health and Fitness
Tell us a bit about who you are and the people you reach
I, along with trainers that work under my brand, am a Health & Fitness Coach specialising in Performance and Longevity. I get people to focus on long term health results by introducing physical challenges (mainly sport) into their lives along with small changes in their lifestyles. My target audience is middle class, affluent and is prepared to spend £500 per month on their own health.
What industry do you think your business is most related to?
What colors do you want to see in your design?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
My industry is Physical Fitness but I don’t want anything fitness equipment related in the logo. Barbells and dumbbells are very popular with fitness people but I want to steer well clear of that. Also there are two key words ‘Performance’ and ‘Longevity’. I don’t whether these should be included in the logo or not. I’m thinking probably not as I’ve chosen minimalistic logos.