Hagen Hunting Mission/Vision Statement
1. Establish a Strong Feminine Presence In the Industry
Hagen Hunting strives to be the central, female focused, hunting and outdoors apparel and equipment distributor and manufacturer. Our mission is to develop a strong feminine presence in the hunting and outdoors industry through form fitted apparel, gear designed for women, weapon designs preferred for women, and accessories. The feminine presence we aspire to develop is one of female athleticism and independence. With the development of HagenHunting.com, the company looks to use the site as a central location for all women’s hunting apparel & gear. Hagen Hunting will also brand its’ own line of apparel not limited to hunting attire.
2. Add a Dominant Athletic Component to the Sport
Hunting is a lot of things; it is a lifestyle, a food source, a revenue generator… but hunting is also a sport. It demands practice, coordination, and concentration. At Hagen Hunting, we believe in health and fitness. We also believe that every hunter/huntress is an athlete. The company will look to design sport-specific work out routines, strength and endurance exercises, diets (promoting free range meet), apparel and gear that our customers could exercise or play any other sport in.
3. Non-Profit | Donations
Hagen Hunting will donate the meet and proceeds from an auctioned off fashionable item each season we get a kill to a homeless shelter, animal shelter, food bank, or related cause.
4. Sponsored Hunts
In promoting the feminine presence in the hunting/fishing and outdoors industry, Hagen Hunting will sponsor and film women’s’ hunts. Our vision for the sponsored hunts is to gradually take more women out with a professional guide service each season, and share their experiences through different media channels.
Target Audience: Women ages 18-35 who are interested in looking good, feeling good.
Notes: Think Fit, healthy, athletic, outdoors, independent, strong, and feminine.